NIKE

Race Against the Unknown

Nike created an immersive experience promoting women’s night running in the city, set at the Tobacco Dock Car Park in London.
Lighting installations served as waypoints and visual obstacles, guiding runners through three distinct experiential stages covering 16 floor levels. We produced 3D models of the running course using Rhino and Vectorworks before integrating them into Unreal Engine. All volumetric and lighting effects were achieved with raster-based fog cards using masked PNG maps.