H&M

Global Event Series

H&M launched a series of global events to showcase a new direction, championing collaborators across music, fashion, art, and culture. We were tasked with the creation of all 3D renders for their Paris event.

The existing venue was modelled in Rhino and then textured and lit in Unreal Engine. Normal maps and displacement maps were employed to create the fireproofing materials, while larger irregular geometry used vertex blending on the same materials to eliminate hard transitions. The concrete floor utilised a photogrammetric PBR texture, with layers of dirt built up using decals of varying opacity. All of this was accentuated by diffused static HDRI lighting, baked with GPU Lightmass.